COMMUNICATING YOUR FIELD TO THE PUBLIC. Those who can communicate ideas from their discipline clearly to the public hold an important place in our society.  If you develop this skill, you can become a “public intellectual”.  Some highly successful public intellectuals in the recent past included astronomer Carl Sagan (Cornell) who had a television series, Daniel Patrick Moynihan (Harvard) who became a United States senator, and Stephen Jay Gould (Harvard) a broadly published a paleontologist and evolutionary biologist. Listed by your school’s PR department as an expert in your field, you can expect local (and sometimes national) media will ask for your comment.  If you are good on TV, you will be asked about all kinds of subjects, many beyond your expertise. Be careful not to pontificate about subjects where you know next to nothing.

You have made your thesis available online, but does that affect whether or not it will get accepted for publication as a monograph? Academic publishers have varying opinions about this…

This is a very important issue for postdocs who are planning how to disseminate and publish the findings from their PhD research and an increasingly common question that academic publishers are now being asked. It was this question that originally kick-started my desire to run this blog series and start this conversation (#onlinethesis). I know that I am not the only one who has been dealing with this question either. One of the comments made in relation to Part 1 of this series was that a thesis that is available online is something that may be seen as problematic to publishers if a monograph based on a PhD is proposed. Others on Twitter are also interested in how publishers responded to this question. I contacted several publishers to find out more about this and these were the responses.

Jay Dew of University of Oklahoma Press informs me that this is a question he is frequently asked and his response is in favour of making theses online:

“On the whole, I don’t believe that having a dissertation or thesis available online works to the detriment of publishing a monograph. Indeed, more and more dissertations and theses are available online through library databases such as Dissertation Abstracts, etc. A dissertation and a book are two different things, with two different and distinct audiences. The revisions that are almost always necessary to bring a dissertation into book manuscript form are usually substantial enough that one need not cannibalize the other. There may be exceptions, of course, especially in the hard sciences, but at least for my press and the kinds of books we publish, this is not a problem.”

John Yates of University of Toronto Press extends this debate further arguing:

“I believe the situation in North America is different from yours [in the UK]. I understand that here all PhD thesis are licensed to ProQuest. I also understand that in Canada, theses are posted on-line by University libraries. Consequently scholars have quite a bit of work to do to convert their thesis into a scholarly monograph since libraries are not interested in purchasing titles that are effectively a thesis with minor revisions.

In your situation, if there is no requirement to post the thesis on-line and you’d like to have it published it as a monograph, I would think by not posting it on-line you’d be able to have the monograph published sooner, since fewer changes would be required than if the full thesis was publicly available on the web.”

The responses I have received in relation to this issue support the idea that making a thesis available online is generally acceptable to academic publishers, as long as the proposed monograph is substantially different to the submitted PhD thesis. Nonetheless, concerns are still evident amongst authors and researchers and it is recommended that potential publishers are contacted in advance of proposing a monograph to find out how they view this because opinions may vary depending on discipline and research topic. A more specialised research topic for example with a smaller market and audience may be seen as more problematic for some publishers if the material is already accessible online. It is possible to embargo the publication of your thesis in university depositories if this is considered an issue and you plan to propose a monograph but it is increasingly important to make this decision before the thesis is submitted, and made available electronically.

The key message then, is that the monograph based on a PhD thesis should be in substantially different format to the submitted PhD. Publishing houses from different countries are in agreement about this as presented here but it is important to be aware that making it available in an online depository may slow down the process of writing a book. It is also important to check the position of publishers who you wish to write book proposals for, to ensure that your decision is well informed. In a period of increased debate over open access to research, making the thesis online should not be, and doesn’t appear to be, a barrier to publishing a monograph but is certainly a consideration.

AS A FULL PROFESSOR YOU MUST BE KNOWN FOR SOMETHING. When you reach the exalted state of tenured associate professor, the time has come to see the big picture and undertake large, long-term research projects so that you can become a full professor. Unfortunately, you spent the previous six years (and your dissertation time) doing small, short-term research projects, each designed to earn you a publication or two so that you could achieve tenure. The system never taught you how to conduct a large project. You are therefore put back into a learning situation. Merely doing more of what you did as an assistant professor doesn’t hack it in major institutions because the promotion committees ask different questions. Having survived the tenure process, everyone knows you can do research. But to be a full professor, you must be known for something.

Following my first post that introduced my musings on the debate about making a PhD thesis or dissertation available online, this blog explores the issue of fear in relation to the theft of your ideas. This is an issue that is fairly central in Alex Galarza’s article for @GradHacker. The student in question feared that their ideas may be more susceptible to being stolen if they were to be made available online; a reasonable assumption given that, if the intention to put your thesis online is to make it more widely accessible, then the more likely it is that the ideas can be accessed and potentially lifted.

For me, this fear is not altogether unfounded and essentially boils down to a lack of knowledge about how online material is managed and regulated. In university teaching in the UK at least, students are taught about plagiarism, or the use of someone else’s work without acknowledgement, and are warned of the need to avoid doing it. Not only is it considered bad academic practice, but a plagiarised essay or piece of coursework is more likely to be of poor standard. As academics this becomes deeply ingrained in everyday working and writing practices, and is currently regulated through the processes of peer review and assessment. How this may be regulated online however, is less clear and the boundaries of citing and discussing the work of others is increasingly blurred.  Similarly if the aim of publishing online is to reach broader audiences, there is potential that those audiences are unfamiliar with referencing practices or maybe unwilling to use them.

A research paper about electronic theses by Copeland et al (2005, pg 195) suggests however that ‘it is easier to detect instances where this activity [plagiarism] has taken place when the material is published on the web. Electronic detection software is available’. My university in the UK uses Turn-It in for student essays for this purpose.

While this is comforting to know to some extent, an important thing to do before making your thesis available online is to check the copyright regulations of the archive you post to and to ensure that you own those rights as primary researcher. This should discourage any potential theft, protect your property rights and discourage the potential for idea theft by others. Where you make the thesis available online is also a consideration. The chances of having your ideas stolen and reproduced online or elsewhere are much less likely if you post to a university online archive than a personal blog for example because these are better regulated. It is also recommended that you seek advice from your PhD supervisor before posting online to check if there are any issues with copyright that you hadn’t thought of (especially important if the work is funded). You could also protect your work using a Creative Commons license. These allow ‘everyone from individual creators to large companies and institutions a simple, standardized way to grant copyright permissions to their creative work’ (Creative Commons website).

Fear of theft of your work when making it more readily available online is reasonable, and was something that led me to research and produce this series of blog posts. However there are frameworks and laws in place that are designed to protect your ideas and your intellectual property, as well as new technologies that are detecting plagiarism online. Make sure you are aware of these before you make your research outputs available online however. If you want to disseminate your work more widely to broaden its impacts, you should be able to, and it is important that academic work is accountable but also used in appropriate ways.

A recent hashtag on Twitter that has been used in relation to these ideas (and also Will’s post) is #notopenenough (thanks @ThomsonPat). Publishing online is becoming more popular, and hopefully fear of theft won’t stand in your way in your quest to make your research more widely known.

Join the conversation at #onlinethesis.

Reference

Copeland, Susan,  Penman, Andrew and  Mime Richard (2005) “Electronic Theses: The Turning Point.” Program: Electronic Library & Information Systems 39, no. 3 : 185-197.

Eva Lantsoght is a structural engineer currently pursuing a PhD at Delft University of Technology on the topic of shear in one-way reinforced concrete slabs. Originally from Lier, Belgium, she received an Engineering Degree from the Vrije Universiteit, Brussels and an MS from Georgia Tech. At her blog PhD Talk, she blogs about her research, the process of doing a PhD, the non-scientific skills you need during your PhD, living abroad and her travels.

Recently on Twitter, PhD2Published posed the question “What is your academic discipline and what are your top 5 recommended high impact journals?”

I am a structural engineer with a focus on bridge engineering, and my research is done in the Concrete Structures group at Delft University of Technology. For my PhD research on the shear capacity of concrete slab bridges under the wheel loads of trucks, I’ve been reading about bridge engineering as well as about structural concrete. For bridge engineering, I’ve been mostly focused on gaining an understanding of how slab bridges work, and how we model the traffic loads on bridges. For structural concrete, I’ve been focusing on slabs (as structural elements) and shear (as a failure mode). My scope has been from the small scale of how the different elements in concrete, which is a non-homogenous material, work together and transfer stresses, to the scale of real-life bridges.

I’ve mostly been reading papers from these five journals (in no particular order). In between brackets you can see the impact factor of these journals:

– ACI Structural Journal (0.782 in 2010)
– Journal of Structural Engineering / ASCE (0.834 in 2010)
– Journal of Bridge Engineering / ASCE (1.009 in 2010)
– Beton- und Stahlbetonbau (0.265 in 2010)
– Magazine of Concrete Research (0.52 in 2010)

Three of these journals are American, one is German and one is British. Two of the journals are publications of ASCE, the American Society of Civil Engineers, and these two are as well the publications with the highest impact factor in the list. The ACI Structural Journal is a publication of the American Concrete Institute, and the Magazine of Concrete Research is issued by the Institution of Civil Engineers.

As a final remark, I would like to zoom in to Beton- und Stahlbetonbau, a German journal. Even though I can barely put a sentence together in German, I don’t have much trouble reading technical German. Initially I had to read German papers with a dictionary right next to me, but by now I know most of the technical vocabulary. I do think it was worth the effort of trying to understand technical German. I’ve found information in German journals which I did not find published elsewhere at all, and I’ve found a goldmine of carefully described and executed experimental research in there. It’s been of tremendous importance to my own research so far.

This post is the first in a series by Josie Dixon, a consultant with 15 years’ experience in academic publishing, as Senior Commissioning Editor at Cambridge University Press and Publishing Director for the Academic Division at Palgrave Macmillan.  She now runs her own business, Lucian Consulting, and gives training workshops on publishing and other forms of research communication for postgraduates, postdocs and staff in over 50 universities internationally, alongside her training and consultancy work in the publishing industry. In this new set of blog posts for PhD2Published, Josie examines some of the polarities between Planet PhD and the world of publishing, and offers strategies for how to bridge the gap. 

In this series:

1. Ivory Tower vs Shopping Mall
2. Micro vs Macro
3. Passenger vs Driver
4. Process vs Afterlife
5. Features vs Benefits

There’s a great article by Peter Barry which appeared in the Times Higher Education under the headline ‘Footnotes and Fancy Free’.  Among many useful insights, Barry caricatures very effectively two opposing worldviews or value systems in academic research.  For residents of the Ivory Tower, it’s all about pure intellectual excellence, never mind who (or what) it’s for.  For those who inhabit the Shopping Mall, there needs to be a clear benefit to an identifiable audience, and ultimately some form of commercial value for a paying market.  Barry diagnoses a fundamental problem in the fact that all too often PhDs (particularly in the arts and humanities) are supervised and examined by Ivory Tower standards, yet at the postdoctoral stage, researchers are suddenly pitched headlong into the Shopping Mall.  This is of necessity where publishers live, since their business is dependent on realising a commercial return on the investment that is made in every new publication.

Profitability – at whatever level – is key to a sustainable publishing business, and even university presses (whose non-profit model is the least commercially driven in the industry) can’t avoid this fundamental pillar of the Shopping Mall.  The sources of subsidy which have long shored up large sectors of university press publishing (particularly in the US) are running dry, and editors are looking ever harder at the commercial factors which position a prospective publication on the right or wrong side of the margins of viability.  At the other end of the scale, many major players in the academic publishing industry are fully commercial businesses accountable to shareholders with steep demands when it comes to the return on their investment.  It’s a fine balancing act to reconcile editorial values based on intellectual quality (those ivory tower sympathies which bring graduates into publishing in the first place) with tough financial imperatives, but that’s the daily challenge for commissioning editors at commercial academic presses like Palgrave Macmillan, Routledge, Blackwell, Ashgate or Continuum, to name only a few.

So the first stage in your journey from PhD to publication has to involve stepping out of the Ivory Tower and into the Shopping Mall, in order to see your project from the publisher’s point of view.  Here are five key questions to ask yourself, to help you to take this more commercial perspective on your research:

1. What’s your USP (unique selling point)?  Can you sum up the original contribution of your research in a few accessible sentences, and make it into a selling point?  Imagine a blurb in a publisher’s catalogue – your sales pitch needs to be aimed at non-specialists in the book trade and the library supply business, not your end-user academic readers.
2. Who are you writing for?  Publishers respond best to projects pitched at a well-defined readership.  Beware losing focus by trying to be all things to all people, either in terms of level (a research monograph is not a textbook or a trade book) or subject (interdisciplinary projects run the risk of being peripheral to several markets and central to none).
3. Why do they need it (and will they pay)?  In tough market conditions like the present, there is very little room for discretionary, nice-to-have purchases.  Even libraries are having to prioritise very carefully after severe budget cuts, so there must be a clear demand for your research before they will consider buying it.  This is closely related to the next question:
4. What benefit does your research provide?  (not to you, but to the reader!) Think about the applications of your research – how will it be used, and where will it make a difference?  Is there a problem (intellectual or otherwise) to which your research offers a solution?  Are there methodological tools or reference features which your readers will find helpful?  Publishers are looking for something more tangible than ‘another new interpretation’ of the subject, or research that ‘fills a gap’.
5. How international is its focus and appeal?  The UK is a small market, and these days even the US is insufficient to carry the commercial viability of an academic publication.  Publishers will be thinking about the appeal to international markets, so you need to, too.

For more detailed guidance on these and other factors essential to maximising your chances of success in a competitive publishing climate, come to one of Josie’s publishing workshops or contact her direct. 

A note from Anna: As part of a series of blogs on PhD2Published about Online Theses, Will Deyamport, III explains why he will definitely post his dissertation online. To engage in this conversation on Twitter please use the Online Thesis hashtag #thesisonline

Will Deyamport, III is an Ed.D student in Educational Leadership and Management at Capella University. He is the founder of peoplegogy.com, a blog that focuses on life and career developments. He is a monthly contributor to MyPathfinder Career Blog, where he writes about higher education. Currently, Will is writing his dissertation on how Twitter can support the professional learning needs of teachers.  You can follow him on twitter @peoplegogy.

This digital world we live in isn’t going anywhere. We pay bills online, we shop online, we make phone calls online, we date online, and now we’re streaming movies and going to school online. So why wouldn’t I post my dissertation online?

Has the academy become so insular that it has failed to understand and embrace the realities of this digital age? Has it become so arrogant that it believes that it can remain the sole guardian of academic knowledge? Or has the academy so blindly held on to its beliefs of what scholarly work is that it refuses to see this work being published on a daily basis on blogs around the globe?

Whatever its reasons, I plan to publish my dissertation online and here’s why:

• I happen to have a passion for digital media and most of what I read is read online.
• What I do and want to do for a career is done online. I’ve been a social media strategist, I blog, and I am earning my doctorate online. So for me the online space is a place of isn’t some separate entity. It’s a part of who I am and how I express my ideas.
• I am a digital citizen. As such, I see the online world as the way for mobilizing the world towards a common humanity.
• I routinely seek out information online. Whether it is via Youtube, LinkedIn, or my personal learning network on Twitter, I am able to gain access to experts from a variety of fields and disciplines.
• I believe that academic knowledge belongs to the masses and should be made available and given freely to those who seek it.
• My dissertation is on teachers using Twitter to support their own professional development.  The topic doesn’t belong is some bound book. It was meant to be posted online and shared with scholars and practitioners alike.

The ivory tower and those who worship at its feet need to understand that education is no longer insular. Holding information hostage does nothing for the academy or the betterment of society. In order to truly build a thriving academic knowledge-base and further the continued and expansive research expected in academia, technology has to be a part of how that research is shared and disseminated. Using emerging technologies, schools have the capacity to expose its students’ research to every corner of the globe. It is with this type of free exchange that the academy can reinvent itself and lead the way in today’s growing global economy and workforce.

Moving forward, I would like to see every doctoral student publish their dissertation on ProQuest or some other online platform. Just like TED has revolutionized the conference model, as current and future scholars, we have an opportunity to revolutionize the way people think, learn, and are taught about academic research.

A brief note from Anna: Being Managing Editor of PhD2Published has been a fantastic opportunity for me so far. It has introduced me to lots of interesting people and has helped me to think about key issues I am facing post-PhD. My current thinking is about whether or not to make my PhD thesis more readily available online. This post, which is the first in a series, explores this idea in more detail.

Impact has increasingly become an academic buzzword and requirement, which has led me to think much more about my PhD thesis, its accessibility and the impact it could (and should) have on a variety of audiences, both academic and public. I have heard from several colleagues that the only people who are ever likely to read the actual thesis are yourself and your supervisor (my family and friends certainly haven’t read it!). Frankly this seems wasteful and a bit sad (just look at the picture!), especially considering all of the hard work that went into it, including by myself, my participants and my supervisors. Even with the potential of developing publications and monographs from it in different formats, later on, in its unpublished form, my thesis is meaningful to me and took time and effort to construct.

This thinking prompted me to consider how I could make my thesis more accessible and more widely read, particularly in an age of social media and open access. Before launching into making it available online however, I wanted to do some research into the potential barriers to publishing online and the current debates that will inform this decision.

Following these musings, I posted this question on Twitter: “What are people’s opinions on making theses available online?” Several interesting and important issues and questions were raised. While limited,  there is already an emerging debate about the digital dissertation, which you can read about in this interesting and informative post by Alex Galarza for @GradHacker. There are several positives for doing this, and indeed many universities are now making it a requirement, if it isn’t already. @Gradhacker outlines that online material such as the unpublished thesis for example is still protected by copyright, useful to know if there is concern about the acknowledgement of your work. At the same time, in being overly cautious about protecting your thesis/dissertation you may risk restricting the development of your academic identity, online and otherwise. Furthermore (and some publishers may vary on this) putting your thesis/dissertation online may actually aid in the communication and appeal of your research to a variety of audiences and may even encourage sales of subsequent published work should you wish to publish it elsewhere in a different form. Twitter follower Christina Haralanova (@ludost11) has also received positive replies from people who have read hers.

Despite the many positives, I still think it is important to consider the range of different issues relating to putting a PhD thesis out there; issues that I will explore in a short series of blogs that will be posted here on PhD2Published in the coming weeks. These include posts I have constructed myself, and also opinion posts, and feedback from academic publishers. If any of this resonates and you have anything to add that has occurred to you, please do get in touch, either by Email or Twitter (@PhD2Published). Should you wish to join an online discussion on Twitter about the debate please use hashtag thesisonline (#thesisonline).

RECOGNIZE THE DIFFERENCE BETWEEN WRITING THE FIRST PAPER ON A SUBJECT AND WRITING THE NTH ONE. Writing the first paper requires a special knack for originality that few people have. A first paper usually is not very deep, but it creates enough of an impact that others follow your lead and write deep, scholarly works. The advan¬tage of the first paper is that it is always referenced, giving you a long list of citations. If you are fortunate enough to have the knack, you will need to market your output carefully. Journals (and review¬ers) look for the tried and true. Journals, after all, publish almost exclusively on subjects they published previously. Tenure and pro¬motion committees will read the paper and say that it is trivial be¬cause they read the more careful papers that others wrote later based on your idea. It has been our observation that people who write first paper possess a different set of skills than those who write the nth ones and should leave the writing of the nth papers to someone else.

PROTECT YOUR INTELLECTUAL CAPITAL WHILE TRAVELING.  You can publish your research findings in a journal after you presented a paper about them at a conference.   Be careful, however, not to present creative initial speculations and hypotheses,  that you are not yet ready to publish. They can be stolen by unscrupulous members of your audience.

Katherine Reekie is PhD2Published’s new Science Correspondent and she has recently joined Twitter as @katreekie.

Anyone who has ever read a scientific research article will be familiar with the somewhat formal and impersonal writing style in which they tend to be written. Adapting to reading this kind of prose can be a challenge. The way they are written can be very different to the informal style which tends to be used for most other forms of modern communication, and it is this “scientific style” which is in part to blame for the reputation of scientific articles being complicated and hard to understand. But how about writing it? It is unlikely that most people will have been required to write in this style before they are an undergraduate student, and even then it may only be for a project report in the final year. There is often no formal training for this kind of writing, and the degree of assistance provided can vary greatly. I know from my own experiences of editing undergraduate reports that one of the things which can be difficult to get across is the need for a specific tone and format, which is often in complete contrast to anything the student has written before. Adapting to this way of writing can also be one of the hardest parts of writing a PhD thesis or journal article, as it is something that scientists often pick up as they go along, rather than being taught.

So can the “scientific style” really be defined? It must be emphasised that the way in which research is reported tends to be guided by convention rather than anything else. In general, the tone is impersonal and devoid of opinion, factual and often highly technical. Scientific reports are intended to be functional, and the way in which they are written is designed to emphasise the facts without distracting from them with the use of flowery language.

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REVISE PAPERS  QUICKLY. As an author, you don’t help through time to publication if you take a long time between receiving reviews of your paper and submitting the revised manuscript.

TURN YOUR REVIEWS OF OTHER PEOPLE’S PAPERS AROUND QUICKLY. Reviewing is both a scarce resource and important work. You will want your work reviewed quickly. You should offer the same courtesy to others. Don’t be too busy to review. Turn your reviews around quickly.